In a digital-first world, most companies are not relying upon print marketing strategies, such as promotional products and merchandise. However, tangible marketing products, like T-shirts, pens, and mugs, are still very effective and deliver a long-lasting branding message.
This guide explores the purpose and value of promotional merchandise to show why this traditional marketing method still works.
What Are Promotional Products?
Promotional products, or merchandise, are physical items with a company’s logo or information on them. They are given away for free to promote the brand long after the initial contact with the customer.
Common Types of Promotional Products
Clothing: T-shirts, hats, jackets, and other clothing items that have a company’s logo on
Office Supplies: Pens, notebooks, sticky notes, and calendars with company information on
Tech: USB drives, phone chargers, and screen cleaners with company logos on
Drinkware: Mugs, water bottles, and tumblers are used daily, so logos are seen often
Bags: Tote bags, backpacks, and drawstring bags are reused, showing company logos to lots of people
What Is The Purpose Of Promotional Merchandise?
1. Brand Awareness
By having your logo or message on something that people use regularly, the person is reminded of your brand and product every time they use the item. So, when they come to need the product or service you offer, they will very easily be able to remember you.
2. Customer Retention
Offering a useful, high-quality item can increase your reputation and the trust customers have with you by creating a positive association with your company. This increases the likelihood of them returning to you
3. Lead Generation
When your merchandise is worn or used out and about, you are also increasing the reach your brand has. Your brand will be seen not just by the initial person you had contact with but also by all the people they have contact with while using your merchandise.
4. Cost-Effective Advertising
Promotional merchandise has a long-term effect, lasting the lifetime of the product you brand. So, there is increased value at a relatively low cost compared to other marketing methods.